I agree, this is primarily a consequence of being ad-supported. The same problem happens at Google, it is just less noticeable. Google is in the fortunate pos

I agree, this is primarily a consequence of being ad-supported. The same problem happens at Google, it is just less noticeable. Google is in the fortunate position of getting to do the best things for users for 99.5% of searches, it is the other .5% that they compromise on. At times, they have tried to do the best thing for customers on searches like "best morgage refinance rate", but in the end, they cancel the experiments because it would crush their revenues, and all the other good they are doing: http://www.seroundtable.com/mortgages-google-advisor-14813.html http://www.seroundtable.com/mortgages-google-advisor-14813.h... Google advisor was an amazing product that super beneficial to Google users, but the problem was it displaced $20/click ads.