"because as it gets better known" The saying in traditional business could be "everyone and their uncle". You begin to attract people who apply for what might

"because as it gets better known" The saying in traditional business could be "everyone and their uncle". You begin to attract people who apply for what might appear to be the wrong reasons. You run into this with physicians. You find people who truly care about medicine and helping people. But then you find people who went into medicine simply because it's a career that has prestige and pays well. There was this dichtomy that I observed when I was at Wharton (which has an undergraduate and graduate business school). The UG student body tended to be people who were angling to make a buck when they were 10. It was in their blood and their family upbringing. The MBA students tended to be people who had liberal arts degrees and then decided to "get their MBA". (Caveat: This was true when I was there which was quite some time ago and it may have changed).