... or that beauty doesn't necessarily convert better. We've seen this time and time again with sites like Craigslist and Ebay and recently 42Floors wrote about

... or that beauty doesn't necessarily convert better. We've seen this time and time again with sites like Craigslist and Ebay and recently 42Floors wrote about a similar experience when experimenting with radically different search result treatments. I really do like the new treatment and I think they should have gone with this and figured out how to recover the revenue stream later. Given how much Facebook traffic is going to mobile instead of desktop, this wouldn't have a large impact over the long run.