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What I take from this is that Dustin Curtis plays Farmville and is a member of a shadowy group named "secret group". Actually, the question of the piece is a g
by waterlesscloud 13y ago
What I take from this is that Dustin Curtis plays Farmville and is a member of a shadowy group named "secret group".
Actually, the question of the piece is a good one. It's really about what you're optimizing for. As every halfway decent manager knows, you get what you measure. Which means deciding what to measure is one of the most important decisions you can make.
So, in this case, do you measure user engagement time for individual sessions? Or is there some sort of "engagement longevity" which might show a better timeline keeps people visiting more often over a longer period of time?
The other possible approach would be to see what could be done to make events and profile pages more appealing to spend time on. There may not be a way to do that if the timeline satisfies people, but it would be worth investigating.
- pavel_lishin 13y ago> Which means deciding what to measure is one of the most important decisions you can make. Sounds like we should be measuring our decisions about what to measure!
- jessaustin 13y agoHaha pretty soon we'll be measuring something new every week!
- ampersandy 13y agoIt seems like you said that disdainfully/sarcastically, but if you had metadata about thousands of experiments and the ability to do a meta-analysis on that data; wouldn't you? It seems like a great opportunity to identify potentially destructive trends in the way your company runs experiments.
- ploxiln 13y agoAnd there's things you can't measure, like long-term reputation and habit forming. I think long-term reputation is how a lot of good startups become successful against big, organized, optimizing companies.
- weixiyen 13y agoActually it's more like tons of testing, data analysis, and quick turnaround time on execution.