It seems Facebook really is going through the Google phases, and they've always wanted to "be Google" anyway. Right now they're in the Google phase of 5-7 years

It seems Facebook really is going through the Google phases, and they've always wanted to "be Google" anyway. Right now they're in the Google phase of 5-7 years or so ago, when Google was still doing everything by the numbers, even at the expense of UI and UX. Just like Google of 5-7 years ago, they're also spreading their focus on many projects, and in a few years probably forgetting about them and ignoring them, if they don't turn into big cash cows for them almost immediately. Then expect Facebook to kill a lot of services, just like Google did.