Happens all the time, unfortunately. Now, whenever I work on a project, the very first thing I think about is how the distribution is going to work, and then bu

Happens all the time, unfortunately. Now, whenever I work on a project, the very first thing I think about is how the distribution is going to work, and then build the app around that. The interesting thing I've found is that in the successful apps I've worked on, distribution has been 90% of the effort, and the actual app people see is like 10%. So in a way distribution is the app.