I'm looking at this as a strategic investment for Facebook, It's not core to their existing business - but might given then a foothold in the 'next big thing'.

I'm looking at this as a strategic investment for Facebook, It's not core to their existing business - but might given then a foothold in the 'next big thing'. My knowledge of what Facebook is doing, allows me to constrain my relationship with the platform in such a way that I have the upper hand of control. I'm strange though, I actually like targeted advertising - I'd rather have ads for something I might actually possibly buy, over say, tampons.