It used to be much worse with flashy microsites. You'd open them and wait minutes for the first page to load. Then click somewhere and wait again. And the UIs w

It used to be much worse with flashy microsites. You'd open them and wait minutes for the first page to load. Then click somewhere and wait again. And the UIs would be much more confusing. Scrollwheel would be disabled. This flash throwback at the top with a scroll to the rest of the site that loads instantly is a big step forward.