Brooks Brothers calls theirs "Digital Tailoring", but apparently it is from an industry-sponsored company [TC]², and first offered by Levi's. If anything being

Brooks Brothers calls theirs "Digital Tailoring", but apparently it is from an industry-sponsored company [TC]², and first offered by Levi's. If anything being sponsored by its industry, like a technology standards authority, should make it less likely to make exclusive agreements. However, some of the examples I've seen of the clothes include issues that a tailor would have fixed, like a roll between your neck and shoulders. Maybe it works like a Flowbee does for haircuts, and it just applies a consistent offset from your body, rather than understanding which areas should be close fitting or loose. That the descriptions talk about precision to fractions of a millimeter makes it sound naive about what matters to a skilled tailor. However, it doesn't sound like there is anything preventing multiple users from using the same measurements, whether they make suits, jeans, undergarments, or wetsuits.