Gamers are very sensitive to this type of stuff. There has been previous malcontent in the gaming scene about major corporations like EA or Activision acquiring

Gamers are very sensitive to this type of stuff. There has been previous malcontent in the gaming scene about major corporations like EA or Activision acquiring smaller independent studios. There's a general trend of criticism towards "casual" games, especially from the core "old school" gamers, there's constant bickering between PC and Console world, and even intra-wars between various consoles and fans. It's a very active and rebellious scene and gamers enjoy direct relationships with studios like Valve, CDProjekt, Mojang, etc etc, those "big" studios who still operate independently and directly listen to their audience and target instead of trying to monetize everything to maximize income.