They actually make money from F1, as in they turn a profit. They also get 'free' advertising. Red Bull is shown in F1 car form for a couple of hours every othe

They actually make money from F1, as in they turn a profit. They also get 'free' advertising. Red Bull is shown in F1 car form for a couple of hours every other Sunday for most of the year. This includes on the BBC and the BBC do not do sponsorship. How much is this worth? This article gives a clue: http://www.theguardian.com/business/2011/sep/26/red-bull-racing-formula-one-profits http://www.theguardian.com/business/2011/sep/26/red-bull-rac... Unless you are in the fizzy drinks business I think you would prefer to have your brand on the Red Bull car rather than any other in F1. I think you would pay accordingly hence, along with the prize money, Red Bull Racing is a profit centre.