> The fact of the matter is that you're aren't pre-buying the Rift on a rational basis. You've been convinced by clever marketing to shoulder risk for a company

> The fact of the matter is that you're aren't pre-buying the Rift on a rational basis. You've been convinced by clever marketing to shoulder risk for a company because it seems cool and feels good. This is the point that many commenters are missing. Many of the comments here are addressing the straw-man argument of the legal aspect of the transaction (yes, technically the backers are not owed anything... but we know that). What the WSJ post questions is the ethics of a KS Project making a human to human appeal to the heart and ask for donations when in reality it is a Corp asking for debt-free seed funding from regular people.