There could be multiple interpretations: 1) People hate Facebook in the same way I hate cheesecake: Facebook does such a good job at hooking me in and spending

There could be multiple interpretations: 1) People hate Facebook in the same way I hate cheesecake: Facebook does such a good job at hooking me in and spending so much time reading content that it's a delicious evil. I hate how cheesecake makes it so irresistible and would like to eat less of it, but that doesn't make cheesecake bad per se. =) 2) Not everyone does hate Facebook, it's just the Yelp effect: you're more likely to hear about how someone hating on something MUCH MORE than you are likely to hear about someone loving (hell, even just _liking_) a product/service/etc. My buddies and I connect on FB messenger all the time and find it convenient, but we're not going to rave about it on all comment boards, Reddit, etc. (Sidebar: I find that it's more of the exception, rather than the rule, when the Yelp effect is broken. For example, Evernote made a killing off primarily word of mouth in its early development, and people rave about it everywhere.)