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Didn't expect an article of this quality from redbull.com. It's a decent look into the history of consumer VR. That said, this article is months old and I'm p
by broodbucket 13y ago
Didn't expect an article of this quality from redbull.com. It's a decent look into the history of consumer VR.
That said, this article is months old and I'm probably not the only one who expected some commentary on the Rift debacle.
- thejosh 13y agoRedbull over the last few years have been really getting into the internet side of things, such as sponsoring eSports and the like, which is a fantastic marketing move as the "internet demographic" is their target market.
- TillE 13y agoI don't quite understand how they have enough money to do it all. They own several sports teams, two Formula 1 teams, and they sponsor everything imaginable. And they still do traditional advertising on top of that. All from selling overpriced fizzy caffeinated drinks. But other than renaming sports teams, which is a little sad, they seem to do a pretty good job of managing it.
- Theodores 13y agoThey actually make money from F1, as in they turn a profit. They also get 'free' advertising. Red Bull is shown in F1 car form for a couple of hours every other Sunday for most of the year. This includes on the BBC and the BBC do not do sponsorship. How much is this worth? This article gives a clue: http://www.theguardian.com/business/2011/sep/26/red-bull-racing-formula-one-profits http://www.theguardian.com/business/2011/sep/26/red-bull-rac... Unless you are in the fizzy drinks business I think you would prefer to have your brand on the Red Bull car rather than any other in F1. I think you would pay accordingly hence, along with the prize money, Red Bull Racing is a profit centre.
- deleted 13y ago[deleted]
- Keyframe 13y agoAll they do is marketing. That's why they're that good at it. They don't have their own production line, they outsource everything but marketing.
- ProAm 13y agoIt's amazing how they fund everything they do. I'll buy redbull over their competitors specifically because of their F1 teams and Felix Baumgartner's Stratos jump.
- rcxdude 13y agoThey've moved from sponsoring to owning and running many of the events and competitions they are involved in, and make profit off of them. Energy drinks are but a small part of their brand nowadays.
- smacktoward 13y agoThere's still such a thing as an "internet demographic"?
- loup-vaillant 13y agoThe Rift debacle? What are you talking about?
- redthrowaway 13y agoThe giant clusterfuck whereby they pissed away support from fans and devs by selling to facebook? Debacle is exactly what it is. They've had high-profile defections, fans are apoplectic, and they have a PR nightmare on their hands. They've managed to seriously diminish the goodwill they'd built up.