Virtual reality has existed for thousands of years. It began with performed and written stories. When storytelling through film became popular in the 20th cent

Virtual reality has existed for thousands of years. It began with performed and written stories. When storytelling through film became popular in the 20th century, proponents marveled at its technical potential: the ability to control viewers' eyes and to immerse them in a dream world. There were also critics who suggested it might be too immersive: detracting from face-to-face conversations. Over time the technical "Wow" factor of film mostly faded. In its absence, viewers started to remember what made virtual reality feel real all along: the quality of the content. Sure, some people still marvel at 3D screenings and similar technology, but we mostly focus on the narratives rather than the medium. If history is any guide, there is no medium for virtual reality. After the initial "Wow" factor of a new viewing experience subsides, we'll realize that the content is responsible for carrying us into a dream world.