If Occulus didn't do this deal, they: - Would have had access to unlimited VC money by being one of Kickstarter's hardware darlings, having John Carmack, and p

If Occulus didn't do this deal, they: - Would have had access to unlimited VC money by being one of Kickstarter's hardware darlings, having John Carmack, and putting out an series of critically acclaimed products in the form of dev-kits - Would have been able to grow their open platform, which allows direct access to developers from all markets, not just FB/Sony/Valve or other closed systems - Would have the power and autonomy to guarantee developers that they were all equally important, and that their needs would be the company's top priority - Would have the potential to create an ecosystem leading to an entirely new industry, not unlike Tesla Roadster, the iPod/iPhone/iPad, etc. Now? They've destroyed their reputation with developers by guaranteeing they'll be second class citizens to FB's financial interests, by sacrificing all of their autonomy. They've exchanged all of the future potential of their company for $2B. Look at it this way, Snapchat declined $4B for their trivial messaging app. Yet Occulus, which has so much potential, folded at a measly $2B? It's just a damn shame.