Well you can't have it both ways. If you put your money in on kickstarter and expect to get a product in return, you have bought the product. You didn't inves

Well you can't have it both ways. If you put your money in on kickstarter and expect to get a product in return, you have bought the product. You didn't invest. Of course, how much people who put money into things on kickstarter expect to get a product versus how much risk they are expecting to take is an open question.