We've named a number of companies/groups over the years. A couple of weeks back, when 53 was frustrated by Facebook's use of the name Paper, I thought I should

We've named a number of companies/groups over the years. A couple of weeks back, when 53 was frustrated by Facebook's use of the name Paper, I thought I should post some notes on the topic. This is by no means a definitive post on naming companies. That said, I think a lot of the notions presented are useful ones to consider. (And I know that a lot of the folks on HN have likely wrestled with some of these challenges as well.) I hope some of you here find the article useful. :-)