> Now Facebook can ad ads featuring your friend's faces in games... and free 3d games if you just watch a 15 second ad for every five minutes that you play...

> Now Facebook can ad ads featuring your friend's faces in games... and free 3d games if you just watch a 15 second ad for every five minutes that you play... But that might be fairly easy to compete with, perhaps, and so people would, if the situation you described came to be, just think "this is ridiculous" and maybe not buy an Occulus Rift. Sony's working on something similar. That said, my interest in the project also just took a severe beating. I'm kind of done with Facebook, I don't want to be a part of it but I should keep an eye on it. Maybe Facebook will allow the product to become what its makers are intending. Or, maybe they'd require you to have, say, a Facebook account for, some reason, in which case I wouldn't really be interested in the product.