Facebook is obviously making calculated grabs for data, I get it. But the premiums they are paying seem Ludacris and I don't think spending this much on relativ

Facebook is obviously making calculated grabs for data, I get it. But the premiums they are paying seem Ludacris and I don't think spending this much on relatively easily replicated tech seems worth it. I'm going to guess that they are going to ruin the brands that these companies have created and there are probably already legitimate opportunities for incumbent companies or not-even-built-yet future companies to displace the things they are buying.