3 ms·

I disagree - I think that's a confused example of what a halo product is. I am not sure that Apple has a halo product, but if they did, it would be the new mac

• sosborn 13y ago
  It was the iPod that device that really demonstrated the value of a halo product.
• r00fus 13y ago
  Initially the iPhone 8GB sold for $600 on-contract, which worked out to an ASP of around $800 or higher, and average TCO over 2 years of $3k. Also it was announced 6 months prior to release, was often sold out after it's release, and completely unavailable in most countries until months or years after initial release. It was very much a halo product (at release, less so over time). In fact, I would probably consider it as one of the most successful halo products ever - as it not only cast it's halo over the entire Mac+iPod product line, but it eventually became the revenue driver of the entire company.
  • mcosta 13y ago
    Apple itself is the halo.
• mikestew 13y ago
  Assuming the phrase "halo product" derives from "halo effect", I'm confused about how my example isn't the quintessential definition. 1. Buy iPhone. 2. Enjoy iPhone. 3. "Hey, I'll bet Apple's other products are pretty good, too." 4. Profit for Apple. Disagreement on the definition, or poorly explained personal example? (EDIT: now that I think about it, our first iPods were the halo product that made me discard old Apple biases that I was carrying from the 90s.)