I believe orik is referring to the halo effect, a term used in marketing. It's the idea that when a customer has a positive experience with a companies products

I believe orik is referring to the halo effect, a term used in marketing. It's the idea that when a customer has a positive experience with a companies products, they will likely choose that companies products in the future simply because of the past positive experience. The idea is the customer thinks: "Look at this amazing product Nvidia is producing! They must have great engineers working on bleeding edge technology!". Even if they don't buy the $3000 GPU, they now associate Nvidia with high quality GPUs which may influence them to buy Nvidia product in the future. http://www.investopedia.com/terms/h/halo-effect.asp http://www.investopedia.com/terms/h/halo-effect.asp