It's a product that raises perceived quality of the rest of the brand. http://en.wikipedia.org/wiki/Halo_effect#Halo_effect_and_branding http://en.wikipedia.or

It's a product that raises perceived quality of the rest of the brand. http://en.wikipedia.org/wiki/Halo_effect#Halo_effect_and_branding http://en.wikipedia.org/wiki/Halo_effect#Halo_effect_and_bra...