This is all coming from a salesman at a different SaaS company. Answering some questions about how companies may use Box and the key 2 differences (in my mind)

This is all coming from a salesman at a different SaaS company. Answering some questions about how companies may use Box and the key 2 differences (in my mind) between Box and a competitor like Dropbox: Someone below said that their company of 50 doesn't see the value add that Box would bring over Google Drive. In response, Box definitely isn't for all businesses. They try to tap into companies that use other cloud softwares like Salesforce, Workday and NetSuite. Box offers these integrations that make it simpler for businesses running these tools to access data. The goal here is increasing efficiency and decreasing time spent transferring content from one place to the next. They also try to tap into industries with complex and stringent security needs like healthcare. Point here being that Box has certification and is compliant to securely store certain types of private information. Finally 2 key differences: 1. The rich integrations I mentioned above. Dropbox really doesn't have that and by many industry reports is not considered a real competitor of Box (yet) due to improper infrastructure to support common needs of a business looking to go cloud. 2. http://www.citeworld.com/cloud/23090/box-aaron-levie-sxsw http://www.citeworld.com/cloud/23090/box-aaron-levie-sxsw It seems Box's goal isn't just to go cloud; it's turning into a platform for developers to build off of. This seems like a highly profitable pivot to me.