TrueCar was never a true "reverse auction" process. At its peak, they had close to 6,000 dealers participating. There are 17,000 new car dealerships in the US

TrueCar was never a true "reverse auction" process. At its peak, they had close to 6,000 dealers participating. There are 17,000 new car dealerships in the US. To have a true reverse auction process, you need to have all dealers participating. Some high volume, low margin dealers refused to participate in TrueCar. If you didn't get a bid from them manually, you would have missed the best deal. CarWoo attempted to create a better system. They actually came close, but ultimately failed. It's easier said than done. One of the most difficult parts is to get dealers to participate.