It's an interesting point, and one I'm surprised hasn't been brought up yet in the conversation. In fact, I've never received an email from a customer or potent

It's an interesting point, and one I'm surprised hasn't been brought up yet in the conversation. In fact, I've never received an email from a customer or potential customer about the negative aspects of the icon, while we've gotten a bunch from people who really like the approach to design and copywriting on both the site, the description page, and the app itself. So, two things: a) Business side. We certainly lose out on some customers who are turned off by the icon- that's probably the case with yourself. You posted in another thread saying you'd be interested in our upcoming Free Audiobooks app, so maybe we'll lose that sale based on the icon. Based on past performance I'm confident that the upside of extra sales gained balances the downside of sales lost- that's what makes the icon effective. It stands out because most folks wouldn't be comfortable offering it, which is why there aren't a million icons that look just like it. It's a risk, and it's paying off. b) Romanticization of a brutal dictatorship. I feel it mocks the Soviets more than anything- it's over the top and campy. Like on freebooksapp.com - "Free Books. Better than vodka. Great success!". Cheap laugh? For sure. But it converts phenomenally, with 2.5 minutes average time on site and 15% bounce rate in primary markets, and positive customer feedback in email. If you look at the browse page (freebooksapp.com/browse) it's clearly done campy/mocking, not romanticizing- "selection like glorious grocery store!". Taking the application flow as a whole, I just don't think there's any way that anyone can take this as a vote for communism. I'm glad you made the comment, though, because it's good to have feedback in the negative side of the box- it concerned me in the back of my head that I hadn't had ANY negative emails about it.