Don't pick a cutesy-poo slogan as your corporate motto, do the opposite, and not expect to get grief over it. Why pick that slogan in the first place? I know

Don't pick a cutesy-poo slogan as your corporate motto, do the opposite, and not expect to get grief over it. Why pick that slogan in the first place? I know "vision-statements" and things like that don't get a lot of mileage here but character matters.