Given that the target audience is still using XP and presumably happy with it, I'd say it is poorly designed and risks looking smug and unhelpful. "We’re here t

Given that the target audience is still using XP and presumably happy with it, I'd say it is poorly designed and risks looking smug and unhelpful. "We’re here to help" is woefully unhelpful - they are actually here to get you to pay for an upgrade. XP has had a really good run by software standards and there is no shame in dropping support. From outside the ecosystem this page doesn't sell an update at all.