I think it's exactly that - there is a lot of real or manufactured kudos in working for the Big G. Geeks wanted to work for them. They approached Google. Google

I think it's exactly that - there is a lot of real or manufactured kudos in working for the Big G. Geeks wanted to work for them. They approached Google. Google didn't have to try. That, and it's a fun exciting place for young people, the bikes, free food etc.