Non-competes are between an employee/employer. Non-solicits would be between companies, in this case competitors. At least they are competing over the same pool

Non-competes are between an employee/employer. Non-solicits would be between companies, in this case competitors. At least they are competing over the same pool of employees. As such, it's likely viewed as collusion. This isn't a big of a change to the legal precedents. This type of behavior has been illegal for a long time. This is just the first time that I know of where it's been this public involving media-friendly companies.