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So we come full circle! In 2006, we were talking about how Youtube was going to change how the news was reported, how all the media we were exposed to would no

So we come full circle! In 2006, we were talking about how Youtube was going to change how the news was reported, how all the media we were exposed to would no longer trace back to the same half-dozen companies. That started to happen a little bit, but it started to make more sense for content producers to band together and form networks, partially because of cross-promotion, but also because networks can sidestep Youtube's content ID system (which actually allows IP-holders to take down videos without confirming that they contain infringing content). Networks start to turn into ventures in their own right, established media companies like Time Warner start putting money into them, and now Disney has acquired the most comprehensive and successful network. The decentralized media dream dies again! I wonder what Maker's future as part of an established company will look like. I hope the acquisition doesn't reduce the level of creative freedom Maker's talent has had in the past, because that seems to be what got them ahead of the other networks.

tehwebguy 13y ago
> but also because networks can sidestep Youtube's content ID system Not since December, the content ID rules are the same for MCN claimed channels now.
- runevault 13y ago
  Sort of not really. It's just now a potential content id claim goes against the MCN if they mark that channel as protected, so most MCNs only do it for their very most important channels. In Maker's case, for example, Totalbiscuit is still protected the same way he used to be, but the vast, vast majority of other channels under them are not.
- Flammy 13y ago
  Misleading, or at minimum not the full picture. First: The December changes did make the majority of partners ("Affiliates") have no copyright protection. However there are a few huge mitigating factors: The newly established "Managed" partner status is exactly like the old partnership, full content-ID protection, and how the networks have reacted/changed. Second: Many networks are now offering "Managed" status to many partners, if not all. There are indeed some networks who offer managed status to all partners. Third: Google has yet to take (public) action against any networks for copyright violations under the new managed system. Until they do networks will continue to treat copyright as a joke and partnerships will remain a cash cow and little partners will remain unsupported. Source: I'm a YouTube content creator (90k subs, 12m views). Feel free to drop by reddit.com/r/PartneredYoutube if you have any in depth questions, or ask here.
  - tehwebguy 13y ago
    Huh, so basically it is the same but now opt-in on a channel level. I stand corrected.
    - Flammy 13y ago
      Yeah basically. However if Google does enforce copyright violations against networks, we will actually see partnerships start to mean something again... which would be a good change. Currently the majority of networks are little more than scams: promising the world and not following though. Yes, even the big guys. There are many problems with this business: Copyright and Content-ID, network recruiters (aka highschool kids paid for referrals), lack of visibility into advertising revenue, etc.

tehwebguy 13y ago

> but also because networks can sidestep Youtube's content ID system Not since December, the content ID rules are the same for MCN claimed channels now.

runevault 13y ago
Sort of not really. It's just now a potential content id claim goes against the MCN if they mark that channel as protected, so most MCNs only do it for their very most important channels. In Maker's case, for example, Totalbiscuit is still protected the same way he used to be, but the vast, vast majority of other channels under them are not.
Flammy 13y ago
Misleading, or at minimum not the full picture. First: The December changes did make the majority of partners ("Affiliates") have no copyright protection. However there are a few huge mitigating factors: The newly established "Managed" partner status is exactly like the old partnership, full content-ID protection, and how the networks have reacted/changed. Second: Many networks are now offering "Managed" status to many partners, if not all. There are indeed some networks who offer managed status to all partners. Third: Google has yet to take (public) action against any networks for copyright violations under the new managed system. Until they do networks will continue to treat copyright as a joke and partnerships will remain a cash cow and little partners will remain unsupported. Source: I'm a YouTube content creator (90k subs, 12m views). Feel free to drop by reddit.com/r/PartneredYoutube if you have any in depth questions, or ask here.
- tehwebguy 13y ago
  Huh, so basically it is the same but now opt-in on a channel level. I stand corrected.
  - Flammy 13y ago
    Yeah basically. However if Google does enforce copyright violations against networks, we will actually see partnerships start to mean something again... which would be a good change. Currently the majority of networks are little more than scams: promising the world and not following though. Yes, even the big guys. There are many problems with this business: Copyright and Content-ID, network recruiters (aka highschool kids paid for referrals), lack of visibility into advertising revenue, etc.