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Maker recently acquired Blip which likely attracted Disney's attention. It seems a lot of their partners in RPM networks(owned by Maker) have high turnover; man
by debt 13y ago
Maker recently acquired Blip which likely attracted Disney's attention. It seems a lot of their partners in RPM networks(owned by Maker) have high turnover; many smaller channels with new talent. Blip seems like the desired goal here. $500 million seems absurdly high, but I guess they must be worth it.
Most of their channels seem really, really, insanely low-quality. They had a few larger partners like Ray William Johnson, NicePeter, ShayCarl, etc. But what are the long-term value of partnership with these channels? I know Ray William Johnson bailed on Maker pretty publicly recently. Are these artists going to make youtube videos indefinitely? Are they under contract to churn out a specific number of videos per week?
I'm curious how it all works legally given the loose relationship most people have with youtube.
- mcintyre1994 13y agoIf Disney wanted Blip and that's the reason for this price then not buying it seems like an insane strategic mistake. I found this article [0] which says Maker paid less than $10M for Blip.. and that Blip had funding of at least $24M. Seems like Disney could have made that acquisition an order of magnitude cheaper than this one - and Blip's investors would probably force the higher offer. [0] http://allthingsd.com/20130906/maker-studios-finishes-buying-blip-and-looks-for-new-pile-of-money/ http://allthingsd.com/20130906/maker-studios-finishes-buying...