Discretionary spending is different than fixed costs and contractual liabilities. I am saying that you should think of costumer acquisition as an upfront expens

Discretionary spending is different than fixed costs and contractual liabilities. I am saying that you should think of costumer acquisition as an upfront expense that leads to future profits - if the business is growing, and has reasonable margins. For example, Amazon has 'razor thin' margins and is operating at a slight loss. Does anyone really argue that they are not 'Profitable'?