4 ms·
That's well and good in theory. In practice, it's an excruciatingly long process (unless you at a massive scale already) and you're only likely to achieve local
by gingerlime 13y ago
That's well and good in theory. In practice, it's an excruciatingly long process (unless you at a massive scale already) and you're only likely to achieve local maxima. Whereas big sweeping changes, which might change more than a single feature but the whole message, are more likely to give you a conversion boost.
Once you find out what works and produces a big win, then you optimize more gradually and try to figure out what in particular it is. But it's usually not that important at that stage. Your big changes will reveal the stuff that's important to your customers.
- ameister14 13y agoI agree; shot in the dark big changes can be very useful to give you a starting point to optimize from. I wouldn't say they are more likely to give you a conversion boost, though. Why would that be the case? Let's say I design my product and page. It's well thought out and I put some time into it, and the UX isn't bad. Why would changing that drastically be more likely to give me a boost than small changes? Now, the shift might be larger with big changes, that I'd agree with. With a small change you're talking about small increases leading to an aggregate large increase. Then again, if you're established, you're also not risking your customer base. I'd agree that you can go with this as a concept at the start, I just think, as it appears you do, that after you've established a good base you need to go more controlled from there.