Android has a standardised API for BLE as of 4.3, so you can target that instead of HTC and Samsung's proprietary APIs. But that only covers 12% of Android dev

Android has a standardised API for BLE as of 4.3, so you can target that instead of HTC and Samsung's proprietary APIs. But that only covers 12% of Android devices, which is really pretty awful given iOS basically has support across the board since 2011.