I recently signed up for a really cool (and cheap) weekly organic produce delivery. What really struck me was that suddenly I was eating fruit that weren't all

I recently signed up for a really cool (and cheap) weekly organic produce delivery. What really struck me was that suddenly I was eating fruit that weren't all perfect. For example: the apples often have a blemish or even a worm. Perhaps "normal" food is just becoming a supernormal stimulus hack with very little relation to being good for you...