It's a continuum, as hinted below, but the results are pretty different in the polar cases. I'll fall back to my Miles Davis example. Searching for "Miles Dav

It's a continuum, as hinted below, but the results are pretty different in the polar cases. I'll fall back to my Miles Davis example. Searching for "Miles Davis" returns 10 pages about Miles Davis. Hitting our engine with Wikipedia data for Miles Davis gives you John Coltrane, Herbie Hancock, Wayne Shorter, Thelonious Monk, Sonny Rollins, Canonball Aderly, and so on. http://www.directededge.com/?Miles%20Davis http://www.directededge.com/?Miles%20Davis The search end of the spectrum is about finding something you're looking for -- recommendations are about discovering things you didn't know about. The two meet in the middle with "personalized search". If I type "python" into a search engine, do I want snakes or code? You can probably figure that out based on what I've done in the past.