Wanelo has a great conversational tone in it's copywriting. Check out the iPhone app update descriptions: http://www.appannie.com/apps/ios/app/wanelo-shopping/

Wanelo has a great conversational tone in it's copywriting. Check out the iPhone app update descriptions: http://www.appannie.com/apps/ios/app/wanelo-shopping/ http://www.appannie.com/apps/ios/app/wanelo-shopping/ I believe I've read somewhere that Deena writes those descriptions herself. She doesn't talk about it, but I think this personality goes a long way with her audience.