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Slide 8: no one cares. Slide 9: not interesting. Slide 10: 30k monthly uniques. What happened there? That is all I really care about.

by skizm 13y ago

arbuge 13y ago
I asked her this question directly. She claims she did it via $20 a day on FB ads for a few months: https://twitter.com/siberianfruit/status/447961840090218496 https://twitter.com/siberianfruit/status/447961840090218496
- skizm 13y ago
  Awesome. Thanks! I don't know if I believe it but that's another story.
  - arbuge 13y ago
    It is a bit hard to believe. As another person pointed out that equates to 16 users for each $1 spent, assuming she ran the ads for 3 months or so. Must have been very viral to maximize the return on each dollar spent. Damn good value when you consider the price per user Facebook paid for WhatsApp...
deenav 13y ago
:) What happened was that we removed the crap that was built before. Only 2 things could not be removed: products and people, so the homepage became a precursor to what it is today: a minimalist grid of products posted by users. I then spent $20 a day on Facebook ads. The goal was simply to get a small stream of people to check out the website and to see if they would use it. I didn't think I could actually grow a community by spending on ads since I didn't have that much money to spend. To my shock, people actually started using it and were sticking around. The reason was that the website exposed them to surprising, unique products from stores they've never heard about. It's also worth noting that I optimized the ad a lot, tweaking all the details (targeting, image used, copy, where the ad clicks to) until I had an ad that was performing really well, meaning that I was making that $20 count.
- arbuge 13y ago
  It is great to know that FB ads do work well under the right circumstances. Great story.
- skizm 13y ago
  Thanks for the reply. I appreciate it. It is amazing that you got the growth you did by only spending 20 bucks a day on FB ads. People must really like the product! Great job.

Slide 8: no one cares. Slide 9: not interesting. Slide 10: 30k monthly uniques. What happened there? That is all I really care about.

by skizm 13y ago

Slide 8: no one cares. Slide 9: not interesting. Slide 10: 30k monthly uniques. What happened there? That is all I really care about.

arbuge 13y ago

I asked her this question directly. She claims she did it via $20 a day on FB ads for a few months: https://twitter.com/siberianfruit/status/447961840090218496 https://twitter.com/siberianfruit/status/447961840090218496

skizm 13y ago
Awesome. Thanks! I don't know if I believe it but that's another story.
- arbuge 13y ago
  It is a bit hard to believe. As another person pointed out that equates to 16 users for each $1 spent, assuming she ran the ads for 3 months or so. Must have been very viral to maximize the return on each dollar spent. Damn good value when you consider the price per user Facebook paid for WhatsApp...

deenav 13y ago

:) What happened was that we removed the crap that was built before. Only 2 things could not be removed: products and people, so the homepage became a precursor to what it is today: a minimalist grid of products posted by users. I then spent $20 a day on Facebook ads. The goal was simply to get a small stream of people to check out the website and to see if they would use it. I didn't think I could actually grow a community by spending on ads since I didn't have that much money to spend. To my shock, people actually started using it and were sticking around. The reason was that the website exposed them to surprising, unique products from stores they've never heard about. It's also worth noting that I optimized the ad a lot, tweaking all the details (targeting, image used, copy, where the ad clicks to) until I had an ad that was performing really well, meaning that I was making that $20 count.

arbuge 13y ago
It is great to know that FB ads do work well under the right circumstances. Great story.
skizm 13y ago
Thanks for the reply. I appreciate it. It is amazing that you got the growth you did by only spending 20 bucks a day on FB ads. People must really like the product! Great job.