Value is the right word. I wouldn't pay for gmail (even though I LOVE it), because it's one small part of my larger internet existence. In a vacuum, I might pa

Value is the right word. I wouldn't pay for gmail (even though I LOVE it), because it's one small part of my larger internet existence. In a vacuum, I might pay for gmail. The problem is tied up in the fact that I also use 10-15 other services (twitter, facebook, etc...) that I might also have to pay for. If I could consolidate all of those into one place and pay just one bill, well then I might be tempted to pay. The fragmented nature of the web itself makes monetization difficult.