> However, I think they are going about this all wrong, their not going to stop people making similar cups and will just create negative impressions with consum

> However, I think they are going about this all wrong, their not going to stop people making similar cups and will just create negative impressions with consumers - first time a valid Keurig cup that a customer purchased fails the test and you'll have a very angry customer. I hear this argument a lot, but I just don't buy it. If anything, the customer will be upset with the manufacturer of the coffee cup. But as is, all of Keurig's cups are clearly marked, and I suspect that the vast majority of customers will just continue to buy those (and therefore be totally unaffected by this change).