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There are a lot of ways they could do it without using chips. For example they could use a type of of patented ink that reflects under a certain under a certain
by kenrikm 13y ago
There are a lot of ways they could do it without using chips. For example they could use a type of of patented ink that reflects under a certain under a certain wavelength, some type of barcode, symbol, patented cup etc.
However, I think they are going about this all wrong, their not going to stop people making similar cups and will just create negative impressions with consumers - first time a valid Keurig cup that a customer purchased fails the test and you'll have a very angry customer.
- valleyer 13y ago> However, I think they are going about this all wrong, their not going to stop people making similar cups and will just create negative impressions with consumers - first time a valid Keurig cup that a customer purchased fails the test and you'll have a very angry customer. I hear this argument a lot, but I just don't buy it. If anything, the customer will be upset with the manufacturer of the coffee cup. But as is, all of Keurig's cups are clearly marked, and I suspect that the vast majority of customers will just continue to buy those (and therefore be totally unaffected by this change).
- kenrikm 13y agoMy point was actually that Keurig's own cups might fail validation 0.x% of the time causing angry customers.