5 ms·
Sure, it's great to compare the Google model with the CDC's. But if there are persistent differences, does it make sense to immediately assume that the Google
by colin_mccabe 13y ago
Sure, it's great to compare the Google model with the CDC's. But if there are persistent differences, does it make sense to immediately assume that the Google model is worse at predicting reality than the CDC? Saying that CDC is right "by definition" is not very helpful.
[edit: For example, the author of the paper could have compared Google and CDC versus a third data source, like sales of cold medicine. That would have been an interesting comparison, and might have shed some light on which estimates were a better reflection of reality.]
- Fomite 13y agoThe CDC's definition is pretty much a gold standard. Things like "sales of cold medicine" and the like fall under the heading of "syndromic surveillance", and believe me, they've been tried for the better part of a decade without yielding much that's impressive. Which is frustrating, because theoretically they should be amazing, but they just aren't, especially when asked to predict rather than back fit.
- colin_mccabe 13y agoI guess I'm missing some context here. Why don't sales of cold medicine impress you? Why are the CDC's numbers a gold standard?
- Fomite 13y agoThings like the sales of cold medicine have been used before, and generally speaking they're pretty poor at detecting anything. They can occasionally work well if you know something happened already, and are looking to see when it started, but as any sort of surveillance system, they haven't panned out despite some very intensive research. The CDC numbers (which are part of ILINet) are pretty decent, and one of the things they do, which hasn't been mentioned here, is they're not trying to find all cases of influenza. They have a network of physicians in all 50 states reporting "Influenza-like Illness". These people then also send samples in for laboratory confirmation of virus type, drug resistance, etc. The numbers are also backwards revised as more data comes in, meaning they improve over the course of the year. It's a very good system for getting an idea of how "bad" the flu season is - the main problem is that it's slow. The ideal, and what people were hoping from Google Flu Trends (and other systems like it, it's not alone) is "ILINet, but in real time".