My hats off to folks that execute on something. What's the end game? It seems like premeditated failure into murderously brutal markets where distribution is

My hats off to folks that execute on something. What's the end game? It seems like premeditated failure into murderously brutal markets where distribution is painful. If they're going to do it themselves they're going to learn quite quickly that it can only work in about a dozen metros. That's a 20 million a year business with margins that will be tiny.... Doesn't butter my bread.