The title of the article is: Free STARTUP (Business) Ideas. NOT: Free Product Ideas. This concept still doesn't seem to phase people. You don't need novel idea

The title of the article is: Free STARTUP (Business) Ideas. NOT: Free Product Ideas. This concept still doesn't seem to phase people. You don't need novel ideas to start a business. That's why I am trying to make it clear that it is incorrect to conflate a startup (business) with some sort of invention (like the car or lightbulb). The two are non-equivalent. Although, one can lead to the other. This reduction of business to: idea + execution is not doing anyone any good. >seeing if you have a market, working hard, making smart decisions) are collectively what people call execution This thinking can also be misleading as business ideas can actually be a sub-component of smart decisions. >ideas are easy and execution is hard This is also an over-simplification that will do no one any good. And it seems to be pervasive throughout the 'startup community'. Google started on a research paper. Research papers are NOT easy. So, no, ideas are not always easy. Of course, you might argue that the research paper was part of the 'execution' in which case you would be arguing my previous point: innovation is what has the idea + execution phase. The end result of innovation is usually an invention (whether it be fractional reserve banking or microprocessors). The research paper was not a business and not part of a business. The invention was eventually used to power a business. The same with the invention of the lightbulb. Anyways, I just wish people would stop oversimplifying things. It really does no good.