Businesses will. Older more affluent customers will. Too many startup founders aim for their own age group. I feel like the term "target market" never caught o

Businesses will. Older more affluent customers will. Too many startup founders aim for their own age group. I feel like the term "target market" never caught on in Silicon Valley. Not many companies start out chasing the 14-21 demographic unless you want to lock in a brand preference for later (i.e. Abercrombie). 21-49 is a lot better, affluent is a lot better, enterprise or b2b is a lot better, yet for some reason the competition is at the bottom because that is what founders know. Find the problems elsewhere and you will be much safer.