> If you promise not to do content-based targeted advertising (as Microsoft claims), you have no interest to collect as much data from a user as possible. Fals

> If you promise not to do content-based targeted advertising (as Microsoft claims), you have no interest to collect as much data from a user as possible. False. Microsoft is still hoovering up every scrap of data they can get. They'd be stupid not to, as data is insanely powerful. You don't need much data at all to do targetted advertising, by the way. Seriously, Google uses at most 1% of the data it gets from you for ad-related reasons, if that. No, Google's obsession with data is because data is tremendously powerful at building better products. Microsoft is just shooting themselves in the foot if they aren't doing the exact same thing. Besides, if you don't want targetted advertising just go turn it off: https://www.google.com/settings/ads/ https://www.google.com/settings/ads/