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So what? Who are the users who want to be spammed forever following 'Like'-ing a business or brand? People use Facebook to communicate with people that they kn
by rm445 13y ago
So what? Who are the users who want to be spammed forever following 'Like'-ing a business or brand?
People use Facebook to communicate with people that they know: liking a business or brand is a communication with friends, not with that business. You like something to put it on your profile, and put an entry on your newsfeed saying you like that thing. It's not to sign up to a newsletter.
Now Facebook has to make money so I am sure they will continue to change things to help advertisers reach people (for $$$). But there's no incentive to let companies engage in spammy practices - or at least, the grey area of unsolicited communication following an existing relationship - for free. In my view businesses who thought that somehow the rules had changed and that social networks meant free advertising forever, never had it right in the first place.
- paul_f 13y ago"Who are the users who want to be spammed forever following 'Like'-ing a business or brand?" But isn't that exactly how Twitter works? And isn't that what Facebook users expect? To see all the posts of their friends and pages they Like?
- robryan 13y agoIt is convenient for Facebook that it is in the best interests of the users. Facebook in part become as big as it is today via the free advertising it receives on the vast majority of business advertising which includes a Facebook page link or even just an icon. Businesses have been incentivized to build this audience. But arguably now Facebook is so intrenched that it can remove some of this incentive and even profit of giving some of it back for a price.