Overall, FB is taking a very hostile position and it is only thinly veiled. >“Like many mediums, if businesses want to make sure that people see their content,

Overall, FB is taking a very hostile position and it is only thinly veiled. >“Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement. That "Like many mediums" bit is a slap in the face. It's implying that those who would complain are unrealistic freeloaders or otherwise somehow at fault for their own declining engagement. This, even when it is really due to FB actively working to cause the decline. Also, it completely pretends that FB has always been "like many mediums" and did not encourage like-activity, as well as re-inforce the benefits of said activity with previously higher levels of engagement. The net message, essentially, is "why would you expect a free ride from FB, when you don't expect it anywhere else?" Very snarky, condescending, and hostile.