You seem to hate the decisions they've made, and are quoting that to show how bad it is. To me, though, that sounds like a dream marketing platform; one where

You seem to hate the decisions they've made, and are quoting that to show how bad it is. To me, though, that sounds like a dream marketing platform; one where you only have to pay for ads that do well, because you can push them for free to a small sample of your audience to test them. Another possibility: if FB ever gets any good at figuring out from the content of a post who will like it, then a benevolent FB could show each post of yours to the 10% of your audience who actually wants to see it, but not spam them with the other 90%, which would make them stop following your page.